The College organises clinical study visits to well established hospitals in China for practitioners of acupuncture or Chinese herbal medicine. These trips provide graduates with a valuable opportunity to find out more about the way Chinese medicine is currently practised in its country of origin. More…
Where: College of Integrated Chinese Medicine - Reading
Time: 10:00 - 17:00
Price: £
Developing effective business and marketing strategies, with Katherine Berry at the College of Integrated Chinese Medicine, Reading.
We often focus on taking care of our patients – not our business. Business and marketing skills are essential for building and maintaining a thriving practice. This workshop focuses on practical strategies.
Topics for the day
• Setting realistic and achievable goals
• Low-cost marketing strategies
• Enhancing your practice
• Developing a business plan
• Building a client database
• Building referral networks
• Web marketing
• Monitoring the effectiveness of your promotional activities
• Engaging GPs, pharmacists and NHS services
• Proposal writing
Katherine Berry is an Australian acupuncturist and clinical consultant to Balance Healthcare where her role is to support practitioners in all aspects of practice. Having graduated with a bachelor of health science TCM, she received a certificate of advanced clinical practice from Dalian TCM Hospital, China in 2000. In 2006 she also graduated with a masters of science in research. Katherine is the founding director of the Acupuncture Network (acupuncturenetwork.org) in Australia and is passionate about promoting acupuncture in the community.
£ Refunds cannot be made unless at least two weeks notice is given.
Parking is available at the Oracle shopping centre nearby. There is no car parking available at the College. We are a short walk from Reading railway station, at 19 Castle Street. Click here for directions and a map.
0118 950 8880
30 June - 1 July 2010
Trigger points
20-21 July 2010
Cosmetic acupuncture
2 Sept 2010
Supporting people with cancer
8 - 12 Sept & 3 - 6 Nov 2010
Contemporary pulse diagnosis
10 Sept 2010
Advanced tongue diagnosis
16 Sept 2010
Building a healthy business: strategies for success
23-24 Sept 2010
Healing the eyes with acupuncture
14 Oct 2010
You the therapist: qi dynamics in the therapeutic encounter
21 Oct 2010
Getting the point: Liver and Gall bladder
2 - 3 Nov 2010
Trigger points
11 Nov 2010
How do Chinese masters become masters?
12 Nov 2010
Needling skills
9 Dec 2010
Common midwifery complications
22 Jan 2011
Shen: emotional disorders and our clinical practice
23 - 24 Jan 2011
Paediatric tui na
4 Feb 2011
Getting better at getting the CF
9 - 10 Feb 2011
Diseases in the over 40s
28 Feb - 1 Mar 2011
The art of feeling qi
3 Mar 2011
The art of projecting qi
4 Mar 2011
The art of using qi to sense qi in others
BSc (Hons) Acupuncture and MSc courses offered in collaboration with Kingston University. Our students have access to StudySpace Kingston University's online learning recourse.
Our acupuncture courses are accredited by the British Acupuncture Accreditation Board (BAAB)